financial planning
Why SaaS Founders Need Rolling Cash‑Flow Forecasts - An ROI‑Focused Playbook (2024 Update)
Picture this: it’s March 2024, your board asks for the cash-runway metric, and the number you pull from a three-month static budget looks healthy. Two weeks later, an 8% churn shock wipes out $40 k of cash, a seasonal acquisition dip drags revenue down, and you’re scrambling for